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PARAGRAPHNew York, NY - Dec. Nielsen Global Media provides media and advertising industries with unbiased and reliable tapsca that create a shared understanding of the future trajectory of measurement. Contact Nielsen Brigit Hennaman Brigit.
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Tapscan radio | Usually used during the development of commercial schedules for specific advertisers and during the negotiation phase of a buy. Billboard In broadcast, sponsor mentions given to an advertiser in return for a major commitment to a program, usually to one that purchases multiple commercials within a program i. A Qualitative Multi-Media Ranker is used to analyze Radio listening, Newspaper usage, and Television and Cable viewing tendencies among a target group within specific stations and time periods, all combined within the same report. While the line-up is updated regularly, new affiliates can be added at anytime and some stations may disaffiliate. This allows you to compare and rank the usage of these different media by your target audience. |
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Tapscan radio | This is a valid reason for non-clearance on those affiliates. Three or more commonly-owned stations are commonly referred to as a cluster. Direct Response Advertising Direct response refers to any advertising that has a built-in call to action to elicit a response within a defined period of time after exposure to the announcement. Formula: 1. Rate Protection Rate guaranteed for an agreed period of time. |
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It shows selected radio stations, available for all qualitative services. You can run the Qualitative focused on the estimates that that question are automatically displayed. Available media varies by the report to a comma-delimited.
See Qualitative Radio Ranker for numbers, or special characters.